Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 2BLC
Summary Introduction
To discuss: MIS framework of C Company
Introduction:
Marketing information system (MIS) is the information about the market, consumer, and their needs and preferences. Marketing information system refers to the information available to the marketers to take a quick decision and also to know about the consumers’ needs and preferences. This helps to identify the actionable consumers.
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Marketing: An Introduction (12th Edition)
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