Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 4, Problem 4.19MML
Summary Introduction
To discuss: Concept of marketing an introduction.
Marketing:
Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.
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Marketing: An Introduction (12th Edition)
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