Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.17MML
Summary Introduction

To discuss: The example of market research which causes harm to the participants.

Market research:

The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.

Summary Introduction

To explain: The brief report of governments ‘common rule’.

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