To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X. Introduction: The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Question

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Answer 1

Question

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Identity the primary target market for your shampoo and provide your justification.

Answer 2

Question

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

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Answer 3

Question

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

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Answer 4

Question

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

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Answer 5

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

Answer 6

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

Answer 7

Chapter 5, Problem 1ALC

Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Answer 8

Expert Solution & Answer

Explanation of Solution

The five stages of the consumer buyer decision process are as follows:

1. Need recognition
2. Searching for the information
3. Evaluating the alternatives
4. Taking decision regarding the purchase
5. The behavior of the consumer after the purchase

Person X went through the five stages of the consumer buyer decision process in his recent purchase. The first stage of the process is the need recognition in this stage Person X must recognize the need or the problem.

After identifying the need or a problem, he may then gather the information from numerous sources that may include commercial sources, personal sources, experiential sources, and public sources.

Person X must identify the best alternative after gathering the information in order to select the brand choice. In general the purchase decision of the consumer is always to purchase the most branded choice.

After the product purchase, Person X may be satisfied or dissatisfied about the product and he will engage in the postpurchase behavior. Majority of the purchase may result in cognitive dissonance or a discomfort that may be due to the postpurchase conflict.

The major factors that influence Person X’s decision are the economic factor, psychological factor, and functional factor.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 5 - Prob. 1ALC Ch. 5 - Prob. 1BLC Ch. 5 - Prob. 1CLC Ch. 5 - Prob. 5.1DQ Ch. 5 - Prob. 5.2DQ Ch. 5 - Prob. 5.3DQ Ch. 5 - Prob. 5.4DQ Ch. 5 - Prob. 5.5DQ Ch. 5 - Prob. 5.6CTE Ch. 5 - Prob. 5.7CTE

Concept explainers

Explanation of Solution

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