Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 5, Problem 1BLC
Summary Introduction
To think: The way that the Company SB will select to understand their customers and their buying behavior in order to build a good customer relationship.
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Marketing: An Introduction (12th Edition)
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