Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 1CLC
Summary Introduction
To think: About the Company I that sells their products to the computer manufacturers and other business than the final consumers. The way the Company I’s market to business varies from the Company A’s marketing to the end customers.
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the
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Think about a company such as Intel, which sells its products to computer makers and other businesses rather than to final consumers. How would Intel’s marketing to business customers differ from Apple’s marketing to final consumers? The second part of the chapter deals with this issue.
Explain how market segmentation makes it possible for car manufacturers to sell everything from a $30,000 Kia to a $183,000 Porsche. They are both vehicles and offer the same benefit of transportation, so how can they offer such different price points?
Questions:
Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?
The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.
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Marketing: An Introduction (12th Edition)
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- the Zambia Institute of Marketing has invited you to their 22nd Annual Marketing conference as a key note Speaker. They have also insisted that your paper should be submitted to the Institute for purposes of academic reference. Your paper is meant to address the growing misunderstand between Marketing and Selling. Question: The meaning of the term ‘marketing’ remains an area of confusion in the minds of many. As a marketing practitioner, explain the implications and the real meaning of marketing. Show how this can be distinguished from selling.arrow_forwardSelect three companies competing in the same product or service category and explain how does each differentiate and position itself in the market place. Assume you have a company and you need to do market research about your products or services, suggest how the marketing research process needs to be framed. discuss whether the business would be best advised to have someone do the research for you or should it have done by yourself. Describe the environmental forces that affect a company's ability to serve its customers? Discuss the recent change in the technological environment that impacts marketing. How it has affected behavior and how has it changed marketing. Define the marketing information system and discuss its parts? Outline the steps in the marketing research process and explain what is the most important and difficult process for the researcher?arrow_forwardUsing an example of a recent, high involvement purchase you have made (I CHOSE MACBOOK AIR) answer the following questions: Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation. Discuss whether you feel you gained value from this purchase, within your answer show how value is created during an exchange.arrow_forward
- How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.arrow_forwardYou are the new Marketing Manager for The Right Choice Limited. In preparation for your first board meeting with the Directors of the company discuss the importance of understanding the micro and macro environment and how it impacts your role as the Marketing Managerarrow_forwardIn two paragraphs answer the following with no plagiarism please. What do you think the impact of Amazon and online marketplaces have had on the growth of the Internet and how does it relate to the future of Marketing?arrow_forward
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?arrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forwardWhy Business to business transactions provide the foundation for consumer markets. Use the explanation for this statement by using the differences between marketing to businesses vs consumers. Include examplesarrow_forward
- As a marketer, how are you going to solve and help a business that is experiencing shortage in supply because of a sudden demand?arrow_forwardVarious people have had various perspectives on what marketing is. Individual perception underlies this. As well it is a real practice of the recent economic activity looking the human being’s engagement in marketing practices which includes the actions, we do to meet our wants and needs on an economic level. Given these differences in definitions of marketing and the reasons for them, should marketing be viewed as a set of activities carried out by for-profit and nonprofit organizations, or should it instead be understood as a social activity? Give a succinct explanation of the definition(s) with appropriate Context (Ethiopian) based examples you feel best captures your understanding, and back up your assertion with facts from your marketing expertise.arrow_forwardA company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.arrow_forward
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