Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.19MML
Summary Introduction
To discuss: The new products' characteristics that have an effect in the adoption rate and determine the characteristic that would quickly effect on the social media and new digital services that would be accepted by the consumers of Country U.
Introduction:
The process that has a series of stages that a consumer might adopt to a new service or a product is known as consumer adoption stages.
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Marketing: An Introduction (12th Edition)
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