Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.7CTE
Summary Introduction

To discuss: The concept of law of the few, law of the context, and stickiness will help to understand the marketers and target consumers.

Introduction:

The three rules of book tipping point are as follows:

  • Law of the few,
  • Law of the context, and
  • Stickiness

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