Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.9MA
Summary Introduction

Case summary:

Due to advanced technologies there are lot many changes in cultural norms. The Industry F is slowly bringing new changes in social and digital media that brings change in new mourning behavior. People can create designers photos and videos on their loved ones and post on the social media websites so that it remains as a memorial page.

The increase in usage of smart phones and internet the digital trend for Industry F is increasing. The Industry F satisfies customers mourning wants digitally.

Characters in case:

Industry F

To describe: The characteristics of a new products that has an effect in its rate of adoption and the characteristics that influence new digital services that will be accepted by Country U.

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

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