MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 21.3, Problem 1MRD
Summary Introduction
To discuss: The role of Country U government, company self-regulation, and consumer vigilance in privacy and security issues in the digital market space.
Introduction:
A place where the public sector can purchase the IT related products and services are termed as digital market space.
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