MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 21, Problem 3VC
Summary Introduction
Case summary:
Company PH is a popular pizza chain of more than 10,000 restaurants. On the same hand it becomes the top most internet retailer. The online business becomes more popular as it is useful mainly for females to order online and get pizzas’ delivered at door step. This becomes easier and cheaper for the consumers.
It provides various choice board and personalization facilities to the consumers through web marketing.
Characters in the case:
PH Company
To discuss: The choice board and personalization systems used in the PH Company.
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