MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 21, Problem 1BYMP
Summary Introduction

To discuss: The seven design elements which are used to create the customer experience.

Introduction:

Customer experience is the aggregate of interactions consumers get from a company’s website. Companies develop seven design elements to bring this experience.

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