MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
expand_more
expand_more
format_list_bulleted
Question
Chapter 21.4, Problem 21.6LR
Summary Introduction
To discuss: The three steps of efforts to implement multichannel marketing.
Introduction:
Communicating with the consumer in direct or indirect mode is termed as multichannel marketing.
Examples: Catalogs, websites and direct mail.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How does multi-channel marketing facilitate the nurturing of customer relationships and driving customer loyalty?
What Is a Marketing Channel of Distribution?
Explain graphically the Business marketing channels?
Knowledge Booster
Similar questions
- What criteria do a firm use to assess the effectiveness of different marketing channels?arrow_forwardWhat role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?arrow_forwardWhat four functions do marketing channelsperform?arrow_forward
- Name several types of flows connected by marketing channel institutions ?arrow_forwardWhat role does customer data play in multichannel marketing, and how can it be effectively utilized?arrow_forwardExplain the concept of integrated marketing communications (IMC) and its role in maintaining consistency across various marketing channels.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning