MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 21.4, Problem 21.6LR
Summary Introduction
To discuss: The three steps of efforts to implement multichannel marketing.
Introduction:
Communicating with the consumer in direct or indirect mode is termed as multichannel marketing.
Examples: Catalogs, websites and direct mail.
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