MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 21.3, Problem 21.4LR
Summary Introduction

To discuss: Eight second rule

Introduction:

People feel online shopping gives them a convenience to purchase. Under the head convenience the eight second rule exists.

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