MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
bartleby

Concept explainers

Question
Book Icon
Chapter 21.3, Problem 21.4LR
Summary Introduction

To discuss: Eight second rule

Introduction:

People feel online shopping gives them a convenience to purchase. Under the head convenience the eight second rule exists.

Blurred answer
Students have asked these similar questions
Response A Oh, sandwich, where art thou, my bread? I love you, your ham, your cheese. My stomach rumbles and my tummy grumbles. I can't wait for you to fill my belly! The lettuce is crisp and crunchy. The tomatoes are red and sweet. The mustard is spicy! The bread is soft and yummy. Between two slices, I found paradise. It's like an orgasm for my soul, and I cry at the sweetness. It's a simple and deeply profound pleasure. It abates my hunger and gives my muscles fuel. Thank you for nourishing me. With every bite, joy does resound.
How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,