MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 21, Problem 1VC
Summary Introduction

Case summary:

Company PH is a popular pizza chain of more than 10,000 restaurants. On the same hand it becomes the top most internet retailer. The online business becomes more popular as it is useful mainly for females to order online and get pizzas’ delivered at door step. This becomes easier and cheaper for the consumers. It provides various choice board and personalization facilities to the consumers through web marketing.

Characters in the case:

PH Company

To discuss: The website of Company PH.

Expert Solution & Answer
Check Mark

Explanation of Solution

PH Company starts an online marketing for its products. It came up with more innovative ideas and more facilities for the customers. It provides an online order for pizzas and are delivered at door steps. This website becomes an easier task and a time consuming process. Pizzas are attracted more by the young age groups and kids. The website was designed in such way to attract and increase the temptation of the customers. The plan of website is to have a connect with the customer and to build a customer relationship.

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