MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 2, Problem 9DRQ
Summary Introduction

To discuss:  The factors, which affects the growth of marketing strategy, while considering the strategic planning process.

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How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?
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