MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
Book Icon
Chapter 2, Problem 1SC
Summary Introduction

Case summary:

The S Designs is a for-profit company that was founded as a social entrepreneurship by Person L. The entrepreneurial business principles are utilized to run the organization for a social value. The social mission of the company was to create a social change for the women in Country U by providing them educational opportunities.

The company employs women for nine months that helps them to save for their college tuition fees. The sandals that the company selected for Design S was the ribbon sandals that targeted the consumers who liked for the contribution to a worthy cause.

Characters in the case:

  • S Designs
  • Person L
  • Country U

To define:  The target market for Design S sandals.

Blurred answer
Students have asked these similar questions
Who would buy a Bijan handbags when there is LV or Prada bags around?
How do La Croix consumers identify with the La Croix product ?
What conditions and considerations should a luxury fashion brand to take to choose first mover approach or wait and see approach?
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College