MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 2.2, Problem 3C
Summary Introduction

Case summary:

Website N is an online movie rental business that has excelled in providing lesser cost, easily reachable movies that the consumers can rent them in online. The streaming movies and television shows in online can be viewed by the consumers through computers, mobile phones, and video games consoles.

Website N has differentiated itself from the other competitors by providing exclusive shows in the television that has increased its popularity in large. The website will be successful if it adjust their marketing strategy and focus on the needs of the consumers.

Characters in the case:

Website N

To discuss:  The performance standards that are utilized by Website N for evaluating the outcome of marketing strategies.

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Students have asked these similar questions
I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain
The explanation of CLV is clear, but it would be beneficial to specify how you will track and calculate this over time. For instance, will you measure CLV by the total number of purchases, average spend, or length of subscription services?
Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?
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