MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 2, Problem 8DRQ
Summary Introduction
To discuss: The two important parts of marketing strategy.
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The explanation of CLV is clear, but it would be beneficial to specify how you will track and calculate this over time. For instance, will you measure CLV by the total number of purchases, average spend, or length of subscription services?
Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?
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