MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 2, Problem 3SC
Summary Introduction
Case summary:
The S Designs is a for-profit company that was founded as a social entrepreneurship by Person L. The entrepreneurial business principles are utilized to run the organization for a social value. The social mission of the company was to create a social change for the women in Country U by providing them educational opportunities.
The company employs women for nine months that helps them to save for their college tuition fees. The sandals that the company selected for Design S was the ribbon sandals that targeted the consumers who liked for the contribution to a worthy cause.
Characters in the case:
- S Designs
- Person L
- Country U
To define: Whether there are any benefits to Design S for being a for-profit organization that is trying to engage in social entrepreneurship for building its brands.
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