The S Designs is a for-profit company that was founded as a social entrepreneurship by Person L. The entrepreneurial business principles are utilized to run the organization for a social value. The social mission of the company was to create a social change for the women in Country U by providing them educational opportunities. The company employs women for nine months that helps them to save for their college tuition fees. The sandals that the company selected for Design S was the ribbon sandals that targeted the consumers who liked for the contribution to a worthy cause. Characters in the case: S Designs Person L Country U To find: The way the marketing mix that was developed by Person L helped in reaching the target market.

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Chapter 2, Problem 2SC

Summary Introduction

Case summary:

The S Designs is a for-profit company that was founded as a social entrepreneurship by Person L. The entrepreneurial business principles are utilized to run the organization for a social value. The social mission of the company was to create a social change for the women in Country U by providing them educational opportunities.

The company employs women for nine months that helps them to save for their college tuition fees. The sandals that the company selected for Design S was the ribbon sandals that targeted the consumers who liked for the contribution to a worthy cause.

Characters in the case:

S Designs

Person L

Country U

To find: The way the marketing mix that was developed by Person L helped in reaching the target market.

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