MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 2.1, Problem 2VC
Summary Introduction
Case summary:
Company BB is a transportation company that has created a new marketing plan in order to get back the market share and for the popularity of the company. In 2007 the company found that the preference of the customers is on the low and fast transportation facility. The company targeted the young and tech-savvy customers.
A strategy was created by the company for revitalization of the transportation industry. The company made many promotions and provided offers with low costs in order to retain their customers. However, Company BB played a large role in the industry though they had a huge competition.
Characters in the case:
Company BB
To discuss: The strategic planning levels of Company BB that fits within the Company G and the challenges that it pose to Company G.
Strategic planning is the activity of organizational management, which is utilized to establish priorities, concentrate on resources and energy, empower operations, and ensure that the other stakeholders and the employees are working on common goals, sets agreement over the intended results and evaluates and adjust the organization.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
The product I chose and use daily is cetaphil. Cetaphil's scientific research, marketing, and customer-focused products give it a competitive edge in the skincare sector. However, some of Cetaphil's advantages can be copied by rivals, therefore in order to keep a competitive edge, Cetaphil could need to create exclusive resources. Strong brand recognition and customer loyalty developed over time, a reputation for gentle and effective skincare, established distribution channels, a diverse product range catering to different skin types, and the need to navigate stringent regulatory requirements within the cosmetics industry are some of the main obstacles facing competitors attempting to enter Cetaphil's market or gain a competitive advantage. In other words, breaking through the perception of Cetaphil as a dependable, trustworthy brand for sensitive skin could be a significant challenge for new entrants.
Respond to this posts with what value is provided to customers from your…
Using the information provided and Identify Converse as a brand, mention the products regularly used, and analyze their marketing strategy in a general sense. comprehend and examine the brand's use of social media, focusing on how this has been advantageous in achieving positive results and fostering user loyalty over time. Also, consider other communication channels and social media platforms besides Instagram that Converse employs to establish its market presence.
Also, answering these questions
How does the brand use social media for different promotions you have found?
How does the brand attract customers
What kind of customer service does the brand offer on it’s social media platforms?
How could social media be used for research and sales purposes?
How does the brands online presence function, and how can it be integrated with traditional marketing?
demonstrate a deep and critical understanding of Converse's digital marketing strategy on social media, evaluating its…
Does Doritos chips have a competitive advantage (e.g., cost, differentiation, etc.) compared to other chips brands? If not, what is your recommendation for it to attain a competitive advantage?
Is the competitive advantage sustainable because of relevance or defensibility? How would your recommendation lead to a sustainable competitive advantage if you answered "no" to question one?
What barriers does the competition face to entering the exact market or gaining a competitive advantage?
Knowledge Booster
Similar questions
- Does Gatorade have a competitive advantage (e.g., cost, differentiation, etc.) compared to other sports drinks? If not, what is your recommendation for it to attain a competitive advantage? Is the competitive advantage sustainable because of relevance or defensibility? How would your recommendation lead to a sustainable competitive advantage if you answered "no" to question one? What barriers does the competition face to entering the exact market or gaining a competitive advantage?arrow_forwardWhat is the main role of Qualitative research methods? How does the Qualitative research methods work on virtual interviews with participants, or analysis of an individual, or organization? How does it relate to media to analyze patterns and themes?arrow_forwardMarketing Management Spring 25 Previous Activity Test Unit Test Active 1 2 3 4 56789 10 ► Hal joined an online panel for Wigg Software on the Internet. This means he will be asked some questions to see if he qualifies for a study be listed as an employee with the software company have the opportunity to talk with Wigg Software executives possibly be part of a discussion forum, too (Select all that apply.) Mark this and return Save and Exit Next Submit English Nariah Walker Next Activityarrow_forward
- Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Identity the primary target market for your shampoo and provide your justification.arrow_forwardSales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Guide Objectives Collector devices Multi Sales promotion techniques What collector devices are permitted as sales promotions vehicles in many European countries (eg) What are the difficulties of using sales promotions across national boundaries Examples of recent sales promotions campaignsarrow_forwardSales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Guide Assumptions Economies of scale What they should consider to expand into countries which are not neighbors’ with similar codes of practice. What would give the agency economies of scales with its sales promotion campaign. What could assist in the integration and harmonization of sales promotions techniques.arrow_forward
- Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Student Guide Methods of evaluation Codes of practice How is sales promotions used from market to market What is required to expand sales promotions in new markets What is allowed: knowledge of the voluntary codes and practices The legal codes of practicearrow_forwardThe growth and use of social media for marketing and ways it benefits marketers versus using traditional marketing alone?arrow_forwardResponse to Gwyn Harper I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…arrow_forward
- Respond to Cee One product I regularly purchase through an intermediary is my smartphone from a retailer rather than directly from the manufacturer. The intermediary adds value in several ways, making the purchasing experience more convenient and beneficial. First, they offer comparative shopping, allowing me to evaluate different brands, models, and pricing in one location. Retailers also provide customer support through in-person assistance, return policies, and warranty services, which might not be as accessible when purchasing directly from the manufacturer. Additionally, intermediaries often offer financing options, trade-in programs, and exclusive promotions, making the product more affordable and accessible. Finally, their role in inventory management and distribution ensures that products are readily available when needed, reducing wait times for customers. These added benefits make purchasing through an intermediary a more seamless and value-driven experience. Consider the…arrow_forwardResponse to G.H. I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…arrow_forwardWhy is a business plan important? What business idea are you using for your business plan? Describe it so classmates can see what everyone else is working on.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Understanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning