MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 2, Problem 13DRQ
Summary Introduction
To discuss: The significant components of marketing plan.
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Explain the nature and contents of a marketing plan
Describe the process of developing a marketing plan, including the key components and steps involved.
Show the relationship between the elements of the marketing plan;
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- Explain developing marketing strategies and plans, creating long term growth as marketing management tasks.arrow_forwardEvaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.arrow_forwardEnlist the marketing management functions, including the elements of a marketing plan ?arrow_forward
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