MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 2, Problem 6DRQ
Summary Introduction
To discuss: How a firm could make its competitive advantages sustainable for a longer period and how complex is it to develop a sustainable competitive advantages.
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How do strategies help firms in gaining a sustainable competitive advantage?
Do you believe that strategic advantages obtained by the effective use of IT are
sustainable? Why or why not?
Are sustainable strategies likely to provide greater profitability for Unilever compared to conventional approaches?Explain your answer?
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- In terms of environmental factors and risks, what type of strategies would provide value to the outcome a company?arrow_forwardWhat role does competitive analysis play in developing a successful business model?arrow_forwardWhat characteristics help companies gain competitive advantage in the marketplace?Does every company acquire a competitive advantage?arrow_forward
- W hat strategies should businesses employ to align their sales and marketing teams, ensuring they work together seamlessly to achieve common goals and drive revenue growth?arrow_forwardWhat a business thinks it produces is not of primary importance to its success?arrow_forwardWhat are the key considerations and strategic trade-offs for businesses when developing a policy on corporate social responsibility (CSR) and sustainability initiatives, while simultaneously maintaining profitability and shareholder value?arrow_forward
- All companies want to have growth, but growth is not all the same in terms of its lasting effects. To get started this week, read the article in Forbes, 13 Factors to Ensure Sustainable Business Growth Links to an external site.. After you read the article, choose a company that you are interested in or would like to work for one day. Assess the company and suggest two growth strategies you would recommend for the company and explain why you have made these recommendations. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/06/08/13-factors-to-ensure-sustainable-business-growth/?sh=7aa2c6975279arrow_forwardHow does IT help a company's business processes and decision-making while still giving it a competitive advantage?arrow_forwardBusiness competition drives organizations to excel by improving customer satisfaction, promoting innovation, and helping identify marketplace advantages. Competition, which occurs between businesses offering similar products or targeting the same audience, can indicate a healthy marketplace. Types of competition include: Direct Competition: Businesses selling the same product to the same audience. Indirect Competition: Different products serving the same need (e.g., fast food vs. buffet restaurants). Replacement Competition: New, innovative products replacing older ones (e.g., mobile phones replacing landlines). Benefits of competition include: Customer Focus: Motivates businesses to better understand and meet customer needs, enhancing product quality and customer satisfaction. Self-Assessment: Encourages evaluation of strengths and weaknesses to refine strategies. Demand Growth: Increases product demand through intensified marketing efforts. Innovation: Drives creative…arrow_forward
- Which customer segments would be the most interested in sustainable consumption and food waste reduction ?arrow_forwardWhat are the key elements of a sustainable business strategy that enables companies to balance profitability with environmental and social responsibility in the current business environment?arrow_forwardWhat benefits can life cycle strategies offer?arrow_forward
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