OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 2, Problem 5DQ
Summary Introduction
Interpretation: The means by which goods and services as well as their prices should be decided by organizations under high and low value of a loyal customer respectively.
Concept Introduction:
Value of a loyal customer is the level of loyalty a customer holds towards a brand or an organization. Due to this loyalty, the customer would opt to select the organization over others with greater consistency. When the organization performs better than competitors in satisfying the customer with goods and services required by them, the customer would naturally prefer that company over others.
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OM (with OM Online, 1 term (6 months) Printed Access Card)
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