OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 2, Problem 11PA
Summary Introduction
Interpretation:The average value of a loyal customer needs to be analyzed using different values of average customer defection rate and the frequency of repurchase.
Concept Introduction: The value of a loyal customer (VLC) refers to the quantification of the total revenue generated from each client over its buying life cycle.
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OM (with OM Online, 1 term (6 months) Printed Access Card)
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