OM (with OM Online, 1 term (6 months) Printed Access Card)
OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 2, Problem 12PA
Summary Introduction

Interpretation:The average defection rate needs to be calculated as per the given information.

Concept Introduction: The rate of average defection states that the rate at which any customer gets dissatisfied and stops purchasing the product from a company.

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