OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 2, Problem 2CQD
Summary Introduction
Case Summary:The case presents information about a customer survey carried out by a local chain of restaurants specialized in burrito making. The customers of the restaurant are given the option to select the ingredients in making their burrito. However, the management has been receiving complaints since lately, pertaining to various aspects. In addressing the same, the survey has been carried out by obtaining responses from customers.
Interpretation:The closeness of the average of the first seven questions to the score of satisfaction.
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