OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 2, Problem 10PA
Summary Introduction
Interpretation: The average value of a loyal customer (VLC) needs to be calculated as per the given information.
Concept Introduction: The value of a loyal customer (VLC) refers to the quantification of the total revenue generated from each client over its buying life cycle.
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Chapter 2 Solutions
OM (with OM Online, 1 term (6 months) Printed Access Card)
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