Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Question
Chapter 13, Problem 13.17TE
Summary Introduction
To determine: The role of each element of the promotional mix in your promotional plan.
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Which of the four elements of the promotional mix are most appropriate for accomplishing your objectives? Discuss the advantages and disadvantages of each.
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Chapter 13 Solutions
Business Essentials (11th Edition)
Ch. 13 - Prob. 13.1QRCh. 13 - Prob. 13.2QRCh. 13 - Prob. 13.3QRCh. 13 - Prob. 13.4QRCh. 13 - Prob. 13.5QRCh. 13 - Prob. 13.6QACh. 13 - Prob. 13.7QACh. 13 - Prob. 13.8QACh. 13 - Prob. 13.11ACh. 13 - Prob. 13.12A
Ch. 13 - Prob. 13.13ACh. 13 - Prob. 13.14ACh. 13 - Prob. 13.15ACh. 13 - Prob. 13.16TECh. 13 - Prob. 13.17TECh. 13 - Prob. 13.18TECh. 13 - Prob. 13.19TECh. 13 - Prob. 13.20EECh. 13 - Prob. 13.21EECh. 13 - Prob. 13.22EECh. 13 - Prob. 13.23CCh. 13 - Prob. 13.24CCh. 13 - Prob. 13.25CCh. 13 - Prob. 13.26CCh. 13 - Prob. 13.27CCh. 13 - Prob. 13.28CCh. 13 - Prob. 13.29CCh. 13 - Prob. 13.30CCh. 13 - Prob. 13.31C
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Similar questions
- Describe the elements and the goals of the Promotional mix.arrow_forwardDiscuss what do you mean by the promotional mix? Please throw some light over the components of promotional mix by linking it with the theory of integrated marketing communicationarrow_forwardIdentify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.arrow_forward
- Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.arrow_forwardWhy wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.arrow_forwardYou have been hired as the promotional manager for a new brand of disposable beverage cups. Describe a consumer sales promotional plan for this new brand. Incorporate at least three different promotional tools into your plan.arrow_forward
- List the steps involved in sales promotional planning process.arrow_forwardWhat is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardPromotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explainarrow_forward
- what are the disadvantage of sales promotion ?arrow_forwardExplain the impact of Promotional strategies in the growth, penetration and success of a brand. Validate your argument with the help of an example.arrow_forwardYou work fora cranberry company in Nova Scotia looking to enter the cranberry company on Australia. Based on this scenario, how will you promote the product and what is your promotional mix? What are your promotional objectives, key message and promotional costs?arrow_forward
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