Among the phases of procurement evolution, the phase that ‘focuses on supplybaseoptimisation, and more attention is paid to total quality management (TQM) than toother progressive supply management strategies’ is more relevant to ___________.Phase 1 Basic beginningPhase 3 Limited integrationPhase 4 Fully integrated supply chainPhase 2 Moderate development

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Among the phases of procurement evolution, the phase that ‘focuses on supplybase
optimisation, and more attention is paid to total quality management (TQM) than to
other progressive supply management strategies’ is more relevant to ___________.
Phase 1 Basic beginning
Phase 3 Limited integration
Phase 4 Fully integrated supply chain
Phase 2 Moderate development

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