Explain how strategic CRM puts the customer first, as well as the pros/cons of operational and analytical CRM. Please provide an example.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 3CTQ: What other uses and functions does Input Accel serve, and how will this be useful to Novartis over...
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Explain how strategic CRM puts the customer first, as well as the pros/cons of operational and analytical CRM. Please provide an example. 

 

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