How can a company differentiate itself among its competitors
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How can a company differentiate itself among its competitors
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- How does direct marketing give buyers access to more comparative information about companies, products, and competitors?Market share is “an indicator of how well a firm is doing against its competitors.Competition is a situation in the business environment where several businesses with more or less the same products / services compete for the support of the same consumers or customer segments. The development of competition is one of the main reasons that has resulted in the development and evolvement of the field of marketing. As the world grows smaller, more businesses are established and consequently spread themselves to all parts of the world, creating an even greater challenge for the art and science of marketing and its stakeholders.Using the above statement as your basis, and a company of your choice as an example, critically discuss why it is important that marketers study the business environment within which they operate, including their competitors.Mature industries generally adopt all of the following strategies and tactics EXCEPT: preserving both company and industry profitability deterring entry into an industry moderating the intensity of industry competition. protecting their competitive advantage. increasing the level of rivalry within an industry .
