SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Bounce Fitness. Strengths are results-oriented approach to attracting and maintaining customers. A well researched, detailed health wellness program with along term focus and Intensively trained staff. Weaknesses are high costs associated with customized, personal service. The inability to work on a high volume business model and Significant costs involved in attracting a large corporate client. Opportunities are the potential to expand within a growing market. A large increase in clients if a single corporate company takes up the Bounce Fitness Program and the ability to leverage future quantitative analysis that supports the contention that long term wellness programs have a significant, positive impact on the company’s bottom line. Threats are a lack of immunity to an economic downturn. Potential competition from larger, well established competitors and a change in society where the individual begins to take far more responsibility for his/her health maintenance. The main competitors for Bounce Fitness are community fitness programs and school facilities which appeal to lower-income families and/or students who want accessibility and affordability from fitness facilities. Forever Fit gym services which targets motivated and dedicated individuals who work out five to seven times per week. Better Bodies which focus on for casual fitness-seekers who do not work out with a high intensity but still desire the status and recognition of belonging to a fitness centre. What are three barriers that could hinder the business development opportunities for Bounce Fitness?
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Bounce Fitness.
Strengths are results-oriented approach to attracting and maintaining customers. A well researched, detailed health wellness program with along term focus and Intensively trained staff.
Weaknesses are high costs associated with customized, personal service. The inability to work on a high volume business model and Significant costs involved in attracting a large corporate client.
Opportunities are the potential to expand within a growing market. A large increase in clients if a single corporate company takes up the Bounce Fitness Program and the ability to leverage future quantitative analysis that supports the contention that long term wellness programs have a significant, positive impact on the company’s bottom line.
Threats are a lack of immunity to an economic downturn. Potential competition from larger, well established competitors and a change in society where the individual begins to take far more responsibility for his/her health maintenance.
The main competitors for Bounce Fitness are community fitness programs and school facilities which appeal to lower-income families and/or students who want accessibility and affordability from fitness facilities. Forever Fit gym services which targets motivated and dedicated individuals who work out five to seven times per week. Better Bodies which focus on for casual fitness-seekers who do not work out with a high intensity but still desire the status and recognition of belonging to a fitness centre.
What are three barriers that could hinder the business development opportunities for Bounce Fitness?
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