Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.13A
Summary Introduction
To outline: The elements of the promotional mix for opening a company and rank them in order of their importance and also determine whether there would be any changes after the company is better established.
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Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product.
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Chapter 13 Solutions
Business Essentials (11th Edition)
Ch. 13 - Prob. 13.1QRCh. 13 - Prob. 13.2QRCh. 13 - Prob. 13.3QRCh. 13 - Prob. 13.4QRCh. 13 - Prob. 13.5QRCh. 13 - Prob. 13.6QACh. 13 - Prob. 13.7QACh. 13 - Prob. 13.8QACh. 13 - Prob. 13.11ACh. 13 - Prob. 13.12A
Ch. 13 - Prob. 13.13ACh. 13 - Prob. 13.14ACh. 13 - Prob. 13.15ACh. 13 - Prob. 13.16TECh. 13 - Prob. 13.17TECh. 13 - Prob. 13.18TECh. 13 - Prob. 13.19TECh. 13 - Prob. 13.20EECh. 13 - Prob. 13.21EECh. 13 - Prob. 13.22EECh. 13 - Prob. 13.23CCh. 13 - Prob. 13.24CCh. 13 - Prob. 13.25CCh. 13 - Prob. 13.26CCh. 13 - Prob. 13.27CCh. 13 - Prob. 13.28CCh. 13 - Prob. 13.29CCh. 13 - Prob. 13.30CCh. 13 - Prob. 13.31C
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- Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardhttps://vimeo.com/335800201 Select two other components of the promotional mix and elaborate on how they might be combined with the ad to reinforce the promotional message.arrow_forwardThink of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?arrow_forward
- Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.arrow_forwardWhich of the four elements of the promotional mix are most appropriate for accomplishing your objectives? Discuss the advantages and disadvantages of each.arrow_forwardDiscuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or may not be a good strategyarrow_forward
- What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardPlease answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.arrow_forwardGive an example of an organization’s promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.arrow_forward
- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.arrow_forwardWhat is the reason why flash sales stimulate purchase? Why is there a need to formulate a promotional mix?arrow_forwardWhat channels will a firm use to distribute their sales promotion?arrow_forward
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