Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.12A
Summary Introduction

To discuss: An alternative promotional strategies for the target market of a company and the pros and cons of the strategy and identify a strategy which suits the company.

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