Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.4QR
Summary Introduction

To compare: The advantages and disadvantages of the four varieties of advertising.

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What is direct marketing? Why is it an important aspect of advertising? Explain three features of direct marketing?
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Describe the different kinds of advertising? Explain with examples.
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