A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Chapter 13, Problem 13.14A

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To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.

There are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.

Explain your company's distribution strategy. Include the customers involved and the role they play in the process

Answer 2

Question

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Answer 3

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Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Answer 4

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Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Answer 5

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Answer 6

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Answer 7

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Answer 8

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Answer 11

Ch. 13 - Prob. 13.1QR Ch. 13 - Prob. 13.2QR Ch. 13 - Prob. 13.3QR Ch. 13 - Prob. 13.4QR Ch. 13 - Prob. 13.5QR Ch. 13 - Prob. 13.6QA Ch. 13 - Prob. 13.7QA Ch. 13 - Prob. 13.8QA Ch. 13 - Prob. 13.11A Ch. 13 - Prob. 13.12A

A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Solution Summary: The author explains the preliminary design of a company's start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Chapter 13 Solutions