Case summary: The case explains the growth of company N that is an online streaming business. With 61 million subscribers all over the world, the company has no slowing down in its growth.
It allows subscribers to watch TV shows and movies on their computer. Collaborating with consumer electronic coupled with continuous innovation makes it easier for the viewers to view movies. Unlike selling spaces on the website for advertising, the company relies on user subscription.
With the rapid increase in the use of technology and being a dominated market for online streaming in country U, the company attracts many customers. The increased use of the internet among the teens has provided the company an added advantage.
The company produced its own production, which was a great success. With the success of its own production, the company began to produce more movies, which increased the viewers and also the viewing hours.
To determine: Company N target market.
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