Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Question
Chapter 13, Problem 13.15A
Summary Introduction
To determine: The cost required to implement the distribution and promotional mix at the start of the business.
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Analyzing distribution costs are essential. Identify techniques for analyzing and controlling distribution costs. What are techniques for analyzing and controlling distribution costs?
Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.
Identify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.
Chapter 13 Solutions
Business Essentials (11th Edition)
Ch. 13 - Prob. 13.1QRCh. 13 - Prob. 13.2QRCh. 13 - Prob. 13.3QRCh. 13 - Prob. 13.4QRCh. 13 - Prob. 13.5QRCh. 13 - Prob. 13.6QACh. 13 - Prob. 13.7QACh. 13 - Prob. 13.8QACh. 13 - Prob. 13.11ACh. 13 - Prob. 13.12A
Ch. 13 - Prob. 13.13ACh. 13 - Prob. 13.14ACh. 13 - Prob. 13.15ACh. 13 - Prob. 13.16TECh. 13 - Prob. 13.17TECh. 13 - Prob. 13.18TECh. 13 - Prob. 13.19TECh. 13 - Prob. 13.20EECh. 13 - Prob. 13.21EECh. 13 - Prob. 13.22EECh. 13 - Prob. 13.23CCh. 13 - Prob. 13.24CCh. 13 - Prob. 13.25CCh. 13 - Prob. 13.26CCh. 13 - Prob. 13.27CCh. 13 - Prob. 13.28CCh. 13 - Prob. 13.29CCh. 13 - Prob. 13.30CCh. 13 - Prob. 13.31C
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- Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer? Discuss the four possible elements of the promotion mix.arrow_forwardImagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.arrow_forwardWhich of the four elements of the promotional mix are most appropriate for accomplishing your objectives? Discuss the advantages and disadvantages of each.arrow_forward
- There are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.arrow_forwardDiscuss the three basic sales tasks.arrow_forwardDiscuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?arrow_forward
- Write about the objectives of sales promotion .arrow_forwardWhat are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.arrow_forwardSmart Plus is a new brand of high-end air conditioners. How would you go about making a distribution plan for this brand? Is exclusive distribution the right answer?arrow_forward
- Identify, explain and describe the major ingredients of a promotion mix. Give examplesarrow_forwardEffectively managing the sales function is a prerequisite for success in business markets. Thus, practitioners are increasingly interested in improving the performance of their sales function. Explain the five level of products , provide critically explanation and with examples.arrow_forwardExplain the Appropriate Promotional Tools and Activities for a Small Scale Hotel Business which is intended to advertise its Business to Local and Foreign Customers in Small Budget.arrow_forward
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