Banning controversial sports team sponsors. Refer to the Journal of Marketing Research (October. 2015) study of the impact of banning a controversial sponsor on a sports team’s success, Exercise 9.34 (p. 522). Recall that markets for English soccer clubs were classified as one of four types: (1) banned alcohol sponsors but now have other sponsors, (2) banned alcohol sponsors and now have no other sponsors. (3) did not ban alcohol sponsors but now have other sponsors, and (4) did not ban alcohol sponsors and now have no other sponsors. To assess the impact of an alcohol ban in a market, the researchers computed the matching value loss (MVL) for each market and treated this as the dependent variable in the analysis. The data (simulated from information provided in the study) are saved in the file. Consider a model for
- a. Give the equation of the model for E(MVL). Use market type “no ban/no other” as the base level for the qualitative independent variable.
- b. Fit the model, part a, to the data. Give the least squares prediction equation.
- c. Provide a practical interpretation of each of the estimated β’s in the model.
- d. Conduct the global F-test for the model using α = .05. What inference can you make about the mean MVL values for the four markets?
- e. The sample mean MVL values for the four markets were 8.52, 8.55, 6.63, and 6.38, respectively. Show how to find these sample means using only the p estimates obtained in part b.
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Statistics for Business and Economics (13th Edition)
- “The rapid growth of video game popularity has generated concern among practitioners, parents, scholars, and politicians,” wrote researchers Hope M. Cummings and Elizabeth A. Vandewater. In their study, Cummings and Vandewater measured the time adolescents spent playing video games as well as time spent doing other activities, such as interacting with family and friends, reading or doing homework, or playing sports. [Source: Cummings, H., & Vandewater, E. (2007). Relation of adolescent video game play to time spent in other activities. Archives of Pediatrics & Adolescent Medicine, 161(7), 684–689.] After reading about the study conducted by Cummings and Vandewater, you decide to conduct a similar study among a sample of 10 teenage girls. You ask the girls to keep a log of their activities for a day. You want to test whether the amount of time girls spend playing video games is correlated with the amount of time they read for pleasure. You realize that because some of the…arrow_forward“The rapid growth of video game popularity has generated concern among practitioners, parents, scholars, and politicians,” wrote researchers Hope M. Cummings and Elizabeth A. Vandewater. In their study, Cummings and Vandewater measured the time adolescents spent playing video games as well as time spent doing other activities, such as interacting with family and friends, reading or doing homework, or playing sports. [Source: Cummings, H., & Vandewater, E. (2007). Relation of adolescent video game play to time spent in other activities. Archives of Pediatrics & Adolescent Medicine, 161(7), 684–689.] After reading about the study conducted by Cummings and Vandewater, you decide to conduct a similar study among a sample of 10 teenage girls. You ask the girls to keep a log of their activities for a day. You want to test whether the amount of time girls spend playing video games is correlated with the amount of time they read for pleasure. You realize that because some of the…arrow_forward2. Stevens, Atkins, and Kingston (2009) conducted an experiment in which participants were able to tolerate more pain when they were shouting their favorite swear words than when they were shouting neutral words. Identify the independent and dependent variables for this study.arrow_forward
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