Banning controversial sports team sponsors. Refer to the Journal of Marketing Research (October. 2015) study of the impact of banning a controversial sponsor on a sports team’s success, Exercise 9.34 (p. 522). Recall that markets for English soccer clubs were classified as one of four types: (1) banned alcohol sponsors but now have other sponsors, (2) banned alcohol sponsors and now have no other sponsors. (3) did not ban alcohol sponsors but now have other sponsors, and (4) did not ban alcohol sponsors and now have no other sponsors. To assess the impact of an alcohol ban in a market, the researchers computed the matching value loss (MVL) for each market and treated this as the dependent variable in the analysis. The data (simulated from information provided in the study) are saved in the file. Consider a model for
- a. Give the equation of the model for E(MVL). Use market type “no ban/no other” as the base level for the qualitative independent variable.
- b. Fit the model, part a, to the data. Give the least squares prediction equation.
- c. Provide a practical interpretation of each of the estimated β’s in the model.
- d. Conduct the global F-test for the model using α = .05. What inference can you make about the mean MVL values for the four markets?
- e. The sample mean MVL values for the four markets were 8.52, 8.55, 6.63, and 6.38, respectively. Show how to find these sample means using only the p estimates obtained in part b.
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Statistics for Business and Economics (13th Edition)
- In studies examining the effect of humor on interpersonal attractions, McGee and Shevlin (2009) found that an individual’s sense of humor had a significant effect on how the individual was perceived by others. In one part of the study, female college students were given brief descriptions of a potential romantic partner. The fictitious male was described positively as being single and ambitious and having good job prospects. For one group of participants, the description also said that he had a great sense of humor. For another group, it said that he has no sense of humor. After reading the description, each participant was asked to rate the attractiveness of the man on a seven-point scale from 1 (very unattractive) to 7 (very attractive). A score of 4 indicates a neutral rating. The females who read the “great sense of humor” description gave the potential partner an average attractiveness score of M = 4.53 with a standard deviation of s = 1.04. If the sample consisted of n = 16…arrow_forwardIn a study examining the effect of humor on interpersonal attractions, McGee and Shevlin (2009) found that a man’s sense of humor had a significant effect on how he was perceived by women. In the study, female college students were given brief descriptions of a potential romantic partner and then rated the attractiveness of the male on a scale from 1 (low) to 7 (high). The fictitious male was described positively as being single, ambitious, and having good job prospects. In one condition, the description also said that he had a great sense of humor. The results showed that the description was rated significantly higher when “a sense of humor” was included. To examine this effect further, a researcher selected a sample of n = 16 college males and asked them to read a brief description of a female and then rate the attractiveness of the woman in the description. The description had been used in previous research but was modified by adding a statement describing a good sense of humor.…arrow_forward6.36 Diabetes and unemployment: A 2012 Gallup poll surveyed Americans about their employment status and whether or not they have diabetes. The survey results indicate that 1.5% of the 47,774 employed (full or part time) and 2.5% of the 5,855 unemployed 18-29 year olds have diabetes.(a) Create a two-way table presenting the results of this study. Diabetes No Diabetes Employed Unemployedarrow_forward
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