Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.5DQ
Summary Introduction
To discuss: The major functions of logistics with an example on the decision the logistics manager takes on each function
Logistics management generally tells how goods are bundled, stored and transported to the final place. Logistic management includes identifying potential suppliers and distributors and defining their availability and efficiency.
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Principles of Marketing, Student Value Edition (17th Edition)
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