Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 12.3DQ
Summary Introduction
To discuss: The channel design decisions the manufacturers often faces for the maximum effectiveness
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Outline the three major channel strategydecisions.
Which distribution channels would producers of services be most likely to use? Why? Provide a thorough discussion
Channel Members (intermediaries) and NonChannel Members (facilitating agencies)
Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.
Chapter 12 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Myra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?arrow_forwardMarketing channels are merely intermediaries, they just add to costs, without adding any value. Do you agree? Illustrate your answer with examples ?arrow_forwardWhat are marketing channels? Briefly explain some of the different types of intermediaries.arrow_forward
- what are the reasons behind channel conflict in marketing ?arrow_forwardHow can companies effectively manage channel conflicts arising from differences in pricing, promotions, and product positioning?arrow_forwardIn your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?arrow_forward
- What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?arrow_forwardHow are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?arrow_forward
- Describe marketing channel management by identifying the majoractivities that it involves. Identify several ways that marketing channelmanagement adds value to a company’s offerings, with regard toconsumers as well as business partners.arrow_forward3. Is supply-chain management a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel? Why or why not?arrow_forwardIf you were a channel manager of a big company, can you eliminate a channel member? Why or why not.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
