Company P is the one of the top I Industry which focuses on innovation. Company P was the 1 st company to offer installment payment of premium, 24/7 customer service and drive-in claim service. However, Company P’s most important move is its ways of channel of distribution. Most of the I companies distribute their policies by direct contact with customer or intermediary agents, Company P was the 1 st company to do both. Later in 1980s, Company P distribution channel included 800 agency number channels. Two years ago, Company P was the 1 st company to start digital media by creating website. Soon after, its 1 st insurance policy was auto insurance policy through online service. Today, customers manage everything through Company P website from managing their account informations to directly reporting the claims. Characters in the case: Company P Company I Introduction: A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved from the delivery of a product to final consumers. It is divided into two parts, downstream and upstream partners. To discuss: The concept of supply chain in Company P.

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Chapter 12, Problem 12.15VC

Summary Introduction

Case summary:

Company P is the one of the top I Industry which focuses on innovation. Company P was the 1^st company to offer installment payment of premium, 24/7 customer service and drive-in claim service. However, Company P’s most important move is its ways of channel of distribution. Most of the I companies distribute their policies by direct contact with customer or intermediary agents, Company P was the 1^st company to do both.

Later in 1980s, Company P distribution channel included 800 agency number channels. Two years ago, Company P was the 1^st company to start digital media by creating website. Soon after, its 1^st insurance policy was auto insurance policy through online service. Today, customers manage everything through Company P website from managing their account informations to directly reporting the claims.

Characters in the case:

Company P

Company I

Introduction:

A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved from the delivery of a product to final consumers. It is divided into two parts, downstream and upstream partners.

To discuss: The concept of supply chain in Company P.

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