Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.4DQ
Summary Introduction
To discuss: The third-party logistics providers and their usage to companies.
Introduction:
An individualistic logistic provider performs all the functions to obtain customers’ products to a market. Third party logistic providers are companies that can afford an array of logistics activities for their customers.
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