Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
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Chapter 12, Problem 12.20CC
Summary Introduction

Case summary

Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.

Characters in the case:

  • Company A

To discuss: The reasons why the partnership of Company A is essential for the success of Mobile payment service-A Pay.

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I need help with completing the following  Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.
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