Case summary Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though Mobile payment service-A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one. Characters in the case: Company A To discuss: Some of the threats to the future of Mobile payment service-A pay with relative to the marketing channels .

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Chapter 12, Problem 12.21CC

Summary Introduction

Case summary

Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though Mobile payment service-A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.

Characters in the case:

Company A

To discuss: Some of the threats to the future of Mobile payment service-A pay with relative to the marketing channels.

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