Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 12, Problem 12.23MML
Summary Introduction

To discuss: The reason for the occurrence of channel conflict and the types of channel conflicts.

Introduction:

Channel conflict is a divergence between goals and roles of marketing channel members. Who must carry what work and for what awards.

Blurred answer
Students have asked these similar questions
Compare direct marketing channels and indirect marketing channels. Name the various types of resellers in marketing channels. (AACSB: Written and Oral Communication)
1. Answer the following questions concisely,   • Give one role of the marketing channel and thoroughly explain its relevance.   • Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age.   • Is it possible to eliminate middlemen in the distribution channel? Why or why not?   • Why is it necessary to reach the target market? What is the advantages or the disadvantages?   • Describe the vertical marketing system.   • How are the agent and the broker considered independent from each other?
describe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning