Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.2DQ
Summary Introduction
To discuss: The difference between the indirect
Direct marketing channel is the process of selling directly to the consumers “excluding all the intermediaries”.
Indirect marketing channel is the process of “including many intermediaries” to make the product reach to final buyers
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Principles of Marketing, Student Value Edition (17th Edition)
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