Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.5DQ
Summary Introduction
To determine: The developments impacting marketing and the propositions of these developments on the ways in which the marketers deliver value to customers.
Marketing strategy:
Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.
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Marketing: An Introduction (12th Edition)
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